For delivering Gordo's free-range chicken eggs to consumers, we set the chickens free on the newspaper pages just as Gordo does in their farms. We placed the roaming chickens on different pages and columns, and we featured an empty coop on the last page. In this way, when the readers turned the pages and they saw the chickens between the lines, they realized that it was Gordo's surprise.
CLIENT: GORDO
AGENCY: Rm
COPYWRITER: MUHAMMET AVŞAR
ART DIRECTOR: SEMİH TALHA TÜRK
BRAND TEAM: YİĞİT SAL, DİDEM ERİM
