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Mohammed Bin Rashid Boulevard Area
Downtown Dubai is a destination and city community in itself.
The area includes Mohammed Bin Rashid Boulevard, The Burj Khalifa, The Dubai Mall,
The area includes Mohammed Bin Rashid Boulevard, The Burj Khalifa, The Dubai Mall,
The Opera House, Souk Al Bahar, TAD, TAB, Burj Park, Manzil Souk and Vida Hotel to
name just a few… and there are many more properties, experiences and residences to come very soon.
As we approach 2020, it is time to review Downtown as a wider destination
name just a few… and there are many more properties, experiences and residences to come very soon.
As we approach 2020, it is time to review Downtown as a wider destination
and as part of a broader 2020 activation strategy.
Our aim is to bring visitors, residents and tourists to the wider areas of the Boulevard and Downtown Dubai, by creating a well known destination beyond The Dubai Mall, The Burj Khalifa and The Fountains.
Our aim is to bring visitors, residents and tourists to the wider areas of the Boulevard and Downtown Dubai, by creating a well known destination beyond The Dubai Mall, The Burj Khalifa and The Fountains.
ACTIVATION AREA
Main area of focus is MBRB
highlighted Further secondary areas of focus are:
// Burj Plaza and the retail areas behind Burj Park
// Burj Park - // A 3D sense Walls, floors, buildings, sound, light
// Relevance for the District, zone & guest - // Day to night - Light to dark plus evenings and weekends
// Activations that can be owned and managed by specialist in the field - // Activations that can come and go low maintenance
// Walkability, access and digital connectivity and engagement - // Seasons, special moments and the Dubai Calendar
// Modern Heritage pride in Dubai - // Festivals that can be built on and invested in each year are critical
Main area of focus is MBRB
highlighted Further secondary areas of focus are:
// Burj Plaza and the retail areas behind Burj Park
// Burj Park - // A 3D sense Walls, floors, buildings, sound, light
// Relevance for the District, zone & guest - // Day to night - Light to dark plus evenings and weekends
// Activations that can be owned and managed by specialist in the field - // Activations that can come and go low maintenance
// Walkability, access and digital connectivity and engagement - // Seasons, special moments and the Dubai Calendar
// Modern Heritage pride in Dubai - // Festivals that can be built on and invested in each year are critical
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Demo Previews...
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