"But I love you"
A series of animated illustrations celebrating Vietnamese Women's Day (20th October).
Client: Brandt Viet Nam
Copywriting: Phong Thu
Illustration: Manh Hung
Art direction & animation: Quynh Than
The background
Brandt is a home electronics company that offers extensive product ranges in the fields of washing, cooking, cooling, small appliances, television and air conditioning. They pride themselves on the convenience of the product, as well as the aesthetic design that brings values to the luxury kitchen.
Brandt is a home electronics company that offers extensive product ranges in the fields of washing, cooking, cooling, small appliances, television and air conditioning. They pride themselves on the convenience of the product, as well as the aesthetic design that brings values to the luxury kitchen.
The target
Successful women in mid 30s - 40s. Married and have become parents, they start to get back their independence as the kids have grown up. However, they found their marriage has become dull over time and the relationship has become more of a habit.
Successful women in mid 30s - 40s. Married and have become parents, they start to get back their independence as the kids have grown up. However, they found their marriage has become dull over time and the relationship has become more of a habit.
The proposition
Let Brandt help you ignite the spark of love, even with all of our flaws.
Let Brandt help you ignite the spark of love, even with all of our flaws.
The execution
Manh Hung and I collaborated to create a series of illustration for given copywriting. We decided to add subtle animation to make the series more captivating, as it would be across both social media network and editorial platform.
Manh Hung and I collaborated to create a series of illustration for given copywriting. We decided to add subtle animation to make the series more captivating, as it would be across both social media network and editorial platform.
The sketches
We spent time building a 3D visioning of the kitchen layout to make sure we get the items right in 5 illustrations.
We spent time building a 3D visioning of the kitchen layout to make sure we get the items right in 5 illustrations.
THE Animation
