CAESARS REWARDS
GOAL:
The goal is to create a design that is flexible through all mediums.
The goal is to create a design that is flexible through all mediums.
PAIN POINTS:
Members and Non-Members do not resonate with the current design of the brand.
The current limits the real estate because of the pattern.
Members and Non-Members do not resonate with the current design of the brand.
The current limits the real estate because of the pattern.
CO-OWNERS:
Neha Shah, Gerardo Guerrero, Linda Lindhorst
CURRENT DESIGN
INTEGRATED CONSUMER JOURNEY
