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Kenmore - "Load Up"

Advertising
Kenmore's options in the front-load washer and dryer categories offer capacity unparalleled to other brands. With so much space available in Kenmore machines, laundry time means time to load up.
 
Copywriter: John O'Toole
Kenmore washer and dryer decals on exit and entrance of a crowded, downtown parking garage.
Kenmore-branded entrance gates at Wrigley Field. Large crowds coming through these entrances demonstrate the high level of capacity offered by Kenmore washers and dryers.
This Kenmore-branded moving walkway would be placed in airport terminals. Clothing decals placed on the walkway would seem to continuously disappear into the Kenmore washer decal at the end of the belt, showing people the machine's capability of washing large loads.
A lot of locker room lockers don't offer gym patrons enough space to place their belongings. Kenmore would sponsor two lockers that are twice the size of the smaller adjacent ones. Because Kenmore simply means, more space.
Free email accounts can fill up fast! A Kenmore-sponsored message would be strategically placed above the inbox percentage full on Gmail to show that with Kenmore, you don't have to worry about not enough space.
Zoomed-in Gmail placement (pictured above).
Kenmore - "Load Up"
Published:

Kenmore - "Load Up"

Student ad campaign (2013). Kenmore's options in the front-load washer and dryer categories offer capacity unparalleled to other brands. With so Read More

Published: