Rosalyn English Educator

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This is a business card made for a client to establish a brand new business identity. She is an English educator working in the field for over 30 years. With abundant teaching experiences, she opens her tutoring center and expands her scope from audiovisual to publishing. She is a diversified managing entrepreneur.

I was inspired by a saying and chose lighting as the concept to construct visual language. The saying goes that a teacher is lightings on the path of life. He helps to illuminate the path on obscure moments, so we can be clear to decide the following steps on our own. Plus, learning and growing are a progressive process from zero to one, so I used gradient as an expression to present the idea of learning and growing.

Besides, the teacher’s name 孟(Meng)媛(Yuan) sounds like “dream and satisfactory” in Chinese pronunciation. Yuan is also a homophone to the word circle and fulfillment, which is why I used the shape circle directly because of its intuitive connection. It also implies the meaning of fulfilling people’s dreams.

這是為了提供客戶個人一個嶄新商業形象所做的名片設計。她是一位英語教育工作者，有著30多年的教學經驗並自行設立補習班，同時又跨足各類影音教學及出版。她亦是一位多角度發展的企業家。

該視覺轉化我對教育工作者的理解。曾經聽過一個比喻，老師是人生路上的一盞盞燈，照亮我們所看不到的當下，而我們將自己決定自己要往哪個方向走。故視覺部分選擇以燈光的概念為出發，而「教育」所對應的「學習」，學習與成長是有階段性的，從不會慢慢到會的一個過程。所以我將兩者概念揉合以漸層的方式作為主要視覺表現。

這位老師中文名字為「孟媛」，其音亦同「夢圓」「夢 & 圓」，因此以圓形作為直觀的連接，其含義上更有著圓夢，替他人圓夢的期許及美意。