Jordan Tseng Stop Motion 築格動畫

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Jordan Tseng Stop Motion Animation

This business card is designed for a frame-by-frame animation company. The frame-by-frame technique is originating from playing images sequentially to create the animated effect because of visual persistence.

The company believes that every product can be interpreted and promoted in a fun way through this means. Whether it is a toy, a book, or even a home appliance, the company can bring vitality to the characters via stop motion. And the sense of life can easily affect audiences to feel emotional, getting a better result in dissemination.

Interpreting the idea of frame-by-frame animation to a visual concept, I defined it as “a continuous state” to be consistent with the concept of playing images sequentially to create an animated effect. I used square and its deformation to show the change of time frames in the same object.

In the printing process, I chose potato paper as the base. Its rough texture could bring out the visual richness of foils. According to the ambient light, the half-masked part of pearl foil would create a clarity similar to the skin, making it more vivid and memorable.

客戶是專門做逐格動畫的公司，該技術緣起是透過圖像的連續播放，產生視覺暫留的動畫效果，他們致力推廣任何的產品都能透過逐格的方式做有趣鮮活闡述，不管是玩具、書籍甚至是家電，他都能透過逐格動畫使其具有角色的生命力，這種生命感容易渲染使觀者產生情緒，進而得到更好的傳播成效。

將「逐格動畫」轉譯至視覺概念，定義核心為「物件連續的狀態」，呼應連續圖像產上動畫效果的本質。透過方體以及方體的連續變化，展現相同物件的時間影格改變。

在製成方面，以粗糙的馬鈴薯紙做為基底，透過珍珠箔的圖像直壓黑箔文字，文字在視覺效果上會多一層質地轉換，再透過當下的環境光影，這半遮蔽的部分會產生近似肌膚般的呼吸感，使其更加鮮活具記憶點。