ELF CRATE BRANDING
Purpose : Affordability of toys for kids and as well creating a safer environment for them to play.
Solution : The solution for the above problem is what ideated Elf Crate which is a wooden toy rental program to promote Green concept among our community and future generations as well making it more affordable for families to have their kids play in a healthy and safe environment.
Design Process : Our potential customers for this brand would be parents and also people who want their kids to have a cost effective eco-friendly play environment . Started my thought process with the name and logo design using type which can visualize and deliver the purpose of this program. I tried to stick with two colors green and orange that triggers an emotion and evokes the brand association with the nature and joy.
Stationary designs, packaging and other signages were designed to clearly deliver the message and confirm the brand's credibility in the market place.
