KMZ (Krasnogvardeisk machine building factory) is Russia’s leader in production of large exhaust fans and high-pressure blowers. The equipment is used to move the gas-air mixture in the technological cycles of enterprises in the energy, metallurgical and petrochemical industries. The company’s technological profile is not a barrier for its brand style upgrade.
KMZ is planning to enter foreign markets and provide a tough competition to international industry giants. We managed to develop an image of KMZ as of an active, intellectual and reliable partner. The company’s new identity is modern, rich and dynamic. At the same time, it fits perfectly into the category tradition.
Strategy: Pavel Putintsev
Design Direction: Vladislav Derevyannykh
Art Direction & Design: Alexey Klimov
Design & Visualisation: Maxim Geychenko, Marat Dzhantuganov
