Hamptons is a name familiar to many but upon looking back at its illustrious history when celebrating 150 years in existence, the owners took a chance to muse on what the next 150 years would look like.

Its corporate identity is very strong, with its navy blue and white livery an unmistakable combination. As of the 7th December 2020, however, Hamptons’ 90 branches, digital footprint, paper stationary and physical image will take on a new look.

A new, richer, darker blue for the brand’s background colour will be joined by a warm shade of coral – used on its new master strapline ‘the home experts’. The word Hamptons remains in white but appears in a refreshed serif font.

The agent’s Managing Director, Lesley Cairns, said of the brand refresh: “As a business we have never stood still and always adapted to meet the changing needs of our customers. Contemporary in design, the new look reflects the business today while adhering to the core values that set us and our customers apart when we first opened our doors in 1869.”

Revamping your brand allows you to reach a new audience, start afresh and reposition yourself in a crowded market. It also allows businesses to drum up some positive PR and column inches. Like Hamptons, your own makeover doesn’t have to be drastic. Here are four subtle changes that will ensure your corporate identity is still identifiable but different enough to attract attention:

1. Change your font: there are thousands of ready-made fonts in existence or the MPL creatives can design a bespoke typeface unique to your brand. To switch up your look, swap from serif to sans serif (or the other way), try italic or bold options, or play around with font sizes.

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