Irish Executives network connects nearly 16000 Irish business people around the world. It was started up in order to share best practices and promote Irish business in a time of great economic challenge. The idea behind the logo was based on an abstract map of Ireland created with cog-like sections symbolizing "a working Ireland". The logo also reflects the Irish Executive network's goal to get Ireland back to work. The fluid lines showcase the network itself and it's connectivity as well as Ireland's place in the global economy.