Branding the Unbrandable
Tasked with designing a disruptively designed product, I explored how credit cards can be viewed by some and the effects they can have on mental health.
A credit card with an unlimited amount of money, never needing to pay the sum back. The catch? The debt is collected from the users happiness.
The concept behind the design of this credit card is consumerism, and how money and buying materialistic items does not necessarily mean happiness
Following recent credit card design trends, I chose to also follow the theme of making cards pretty, vibrant and appealing. Which really hides the reality of what the card is capable of in terms of creating debt and financial problems.
Along with the physical card, I wanted to make a realistic welcome letter to accompany, and be sealed inside an envelope for authenticity. I used a real letter for reference, and copied as many of the small details as possible to make it believable.
MONEY DOES NOT EQUAL HAPPINESS
