Mind Over Matter is a newborn psychological counseling office in Cluj-Napoca, started out with a mission to improve and optimize their clients’ lives by offering CBT sessions in a privately-owned mental health service facility.
CBT, short for Cognitive Behavioral Therapy, is a type of psychotherapeutic treatment helping people learn how to identify and change destructive or disturbing thought patterns that have negative influence on behavior and emotions.
CBT encompasses an extensive variety of techniques, ranging from structured psychotherapies and coping strategies to self-help resources, making it an extraordinary tool in dealing with a broad array of issues such as stress, addiction, anger, anxiety, depression and many other mood and personality disorders.
Following their recent establishment, Mind Over Matter set their mind on getting a professional brand identity that enforces their commitment to excellence while securing a bold position on the market.
The Mind Over Matter logo has been built as a modern minimalist symbol paired with a bold logotype and supported by a compact tagline, intentionally aligned in an unconventional way. The mathematical baseline of the composition facilitates logo placement on either side and corner of its applications.
The typeface picked for Mind Over Matter secures a clean and modern look for its logotype and tagline, both asymmetrically positioned and dressed in tender shades of dark green and mellow brown.
Defining a clear set of rules and guidelines for the Mind Over Matter logo helped substantially simplify the process of developing brand applications.
Mind Over Matter aims to [TBA]
Timestamp: December 2020
