Tabernero l Packaging
Limited Edition
For the first time in history, La Botija, from Tabernero, changed the front label of the iconic liquor for the limited edition bottle “Peru”. The bottle was launched as a tribute to the Country. Boost worked with Tabernero to create this desirable limited-edition bottle of their world-famous flagship product, pisco. With the creation of the new bottle, Tabernero sought to demonstrate his love for Peru and for all that it represents. By reinterpreting Tabernero's main label, Boost was able to shape the idea of ‘homage” by concentrating and celebrating the pride of being Peruvian in a single sentence: “How I am not going to love you”
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Boost Brand Accelerator
THANKS FOR VIEWING!
CEO: Luciana Olivares
Art Creative Director: Miguel Estela
CGI & Creative Retoucher: Jonathan Chafloque
Creative Team: Marco Rosales & Carlos Julio San Martín
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Boost Brand Accelerator
