The New Balance sports footwear brand launched a campaign promoting the latest color versions of the women's X-Racer model. For the premiere new snickers to cooperate was invited the actress and TV presenter Wiktoria Gąsiewska. The X-Racer is inspired by the 90s running shoes. It is a modern, hybrid and elegant silhouette that immediately catches the eye.
Agency: Life on Mars
Photography: Piotr Chrobot
Art Direction: Piotr Chrobot, Marcin Królewicz
Design: Marcin Królewicz
