Branding and packaging project for Access79, a luxury try-before-you-buy fine jewelry service, created by two amazing women.
For the logo and general branding we created a clean and modern look that could contrast with a more playful packaging. The goal was for the brand to feel stylish yet approachable, beautiful yet bold. Appealing to the modern and witty woman that wants to look put together in her everyday, but also inviting the male audience (gifters) to feel comfortable approaching the process.