Foot Locker’s brand has become too connected to Basketball. Even its logo is a basketball referee. They are losing money to sportswear brands like, Nike, Adidas, and Puma. They need to become known as the one place to be inspired on choosing the kind of athlete you want to imagine yourself to be.

Target:

8-24 year olds in America and Mexico.

TAGLINE:

Where will you go?

#ChallengeYourself