Work for a private premium distillery for European market.
The request was elegant, minimalist initial based logo with a dominant triangle shape.
Rounded edges inside the triangle break the rigid look and connect the triangle with lettering. Font brings the logo into modern world as it is wide, minimalist and rounded, opposing the elegant look of the letters and triangle duet.
Logo is presenting a brand of premium hard liquor for connoisseurs of new and special tastes. It's simplicity and elegance speak of tradition behind the liquor making process, and the minimalist presentation displays the understanding of modern tastes.
