Josef, the founder of FourNineFive Catering, approached me with this project, but I wanted to hear about his story together with his business plan. After a few hours with him, I was able to craft a story more than a design. A story which starts likes him on the Maltese islands - precisely in Ħal Safi. This story is about a young entrepreneur who has a strong heritage in the industry but h need to make his own chapter on the family book.

Together, we created a visual identity that reflects this optimistic name and objective, while challenging the industry's classic visuals.

The result is a sophisticated brand that is equally serious and human, which marks the launch of FourNineFive catering into this too well-established industry. An iconic mark, powerful color palette, and expressive typographic system laid the foundation of the brand. 

Role: Art Direction / Brand Design