The goal was to achieve a simple yet distinctive  approach to concepts like nutrition and medicine. And design an identity system outside de traditional greens and blues commonly used.

The symbol comes from the initial BMV, merge together and use in lowercase for a more approachable and welcoming connotation appropriate for the type of service.

The wordmark is set in a modern sans serif typeface. While the counter of the "b" takes it's form from foods like seeds, fruits and vegetables. That can be modulated across the identity for different applications.

A simple, yet distinctive identity that balances well bold colors combined with the professionalism of the medic profession.