Brief-
We are a fashion company that sells timeless jeans. Our items are made with traditional methods and are sold online only. Our target audience is single women. We want to convey a sense of innocence.
Process-
Single woman is the primary audience for this brand sell product online, so I had to make design decisions that way.
1- my first thought for this logo is, how this works in a different size.
2- easily recognizable.
3- and Icon that works website favicon and app icon.
