Synthesising the various components, we start to make a new look and feel for the surf school, based on their brief: "surfy vibe, retro, recycle, cool"

An audit of competitors' offerings gave us a sense of how to approach the structure and feel of Swell's. In the long term, we would beuild a library of photographic images to use, and short-term, use typography. 

Extending the visual language into the offerings.