Senior Seminar Graphic Design II

Spring 2021

Senior Thesis Project: FLiPd

For this project, I created a branding system for a new way to shop online. Introducing: FLiPd! This system allows the consumer to purchase an item on a website (such as Amazon) and encourages them to reuse their box by flipping it inside out. The standard cardboard box has a beautiful pattern printed on the inside, making it perfect for home storage or even as a gift wrap alternative. This in turn reduces the amount of waste created by online shopping; it's really a win-win for everyone.