"Shoot" me baby one more time
The year of the vaccinated, is the 2021 calendar from IMBA. An ode to all the things we missed and long for to return. And when everything is back to normal, we will be bold and fearless! Exaggeration will be the motto of ’21 and all things will be carried out in epic proportions. The revenge of the lockdown will be another kind of purge. People will camp in bars and pubs, trousers will fit 3 persons, cheek to cheek will be the norm in all public transportation and we will even hug the pizza boy.
IMBA’s concept as hilarious as it is, it is also very true. It summarises perfectly the hibernated energy of the people. Waiting patiently, our return to normality will mostly likely be animosity. The “pandemic depression”, in all of us, will swiftly be overtaken by extravagant acts, even in the everyday tasks and little things, as a bold statement of reinstituting life “as we know it”.
IMBA’s concept as hilarious as it is, it is also very true. It summarises perfectly the hibernated energy of the people. Waiting patiently, our return to normality will mostly likely be animosity. The “pandemic depression”, in all of us, will swiftly be overtaken by extravagant acts, even in the everyday tasks and little things, as a bold statement of reinstituting life “as we know it”.
Boo Republic 2020
A joyous, carefree, grandiose manifestation of all the simple things we missed. A glorious hyperbole where everything will be allowed. As long as we get vaccinated..
concept: ΙΜΒΑ Greece - Spiros Sourlantzis
creative direction: Giannis Mpoutas
art direction: Spiros Sourlantzis
head of copy: Spiros Sourlantzis
complementary copy: Boo Republic - Vasiliki Michailidou
illustration: Boo Republic - Vasiliki Michailidou
lettering: Boo Republic
printhouse: Fotolio
photography: Boo Republic
client: ΙΜΒΑ Greece - IPG mediabrands
