Decloz is an Egyptian
Fashion brand.
I've worked on designing and finalizing the brand, A to Z; starting from brand identity, to a wide scale implementation plan. Decloz is an Egyptian fashion brand, that specializes in general casual wear retail, while also designing their line of casual wear. Brand's concept consists from two parts; De, as in abbreviation for details, and Cloze as in how the word clothes sounds.
Concept
The concept emphasizes on the details in clothing, where the logo's inspiration was drawn from the intersection of threads in clothing, while the number of 3 lines used symbolizes the letter E. The relaxed spacing was put into consideration to give a certain sense of luxury and class, also a pattern that was drawn from Egyptian/Nubian culture to express Egyptian identity in a modern way.
thank you for watching
