Gnarly
(M.A. Thesis)
Concept description:
Gnarly is a board sports collective with four main goals:
(1) To become the home of the Athenian board sports subculture. (2) To promote the original
board sports culture to the world. (3) To showcase that board sports are in their essence
creative. (4) To raise gender and environmental awareness amongst the members
of the Greek board sports subcultures.
(1) To become the home of the Athenian board sports subculture. (2) To promote the original
board sports culture to the world. (3) To showcase that board sports are in their essence
creative. (4) To raise gender and environmental awareness amongst the members
of the Greek board sports subcultures.
Deliverables:
The deliverables of this project include Gnarly's branding (logo, packaging),
a clothing line (six unisex shirts and four reused garments),
a magazine (three issues), several sticker packs, nine postcards & three posters.
a clothing line (six unisex shirts and four reused garments),
a magazine (three issues), several sticker packs, nine postcards & three posters.
Branding: Logo
The logo is created using the scan drag technique.
Clothing line: Shirts
The patterns are designed from personal photographs that depict elements related to board sports e.g. snow.
Clothing Line: Tie dyes
Reused T-shirts and socks.
Packaging
Reusable canvas bag, wrapping paper, labels & tags.
Canvas bag
Labels
Magazine
Three issues - each issue features a different member of the Greek board sports community.
Each magazine's packaging includes three sticker packs, a poster and two postcards.
Each magazine's packaging includes three sticker packs, a poster and two postcards.
Issue 01
Issue 02
Issue 03
Posters
Postcards
Sticker Packs
