Spiritual Narcissist is a branding project for a clothing brand that produces quality apparel products for their customers. They asked for the job for a concrete kind of stencil broken typographies and it was a nice process to find the final creation and combine it with the rest of the identity.
Spiritual: Adj. Relating to or affecting the human spirit or soul as opposed to material or physical things
Narcissist: Noun. A person who has an excessive interest in or admiration of themselves
A representation of the great polarity - Love & Fear, enlightened yet egocentric.
You identify with the parts of SN that you identify within yourself.