My intention was to create a cold and sterile sound environment for the lab, contrasting it with the warm sounds from when the jacket features appear, showing that no matter what the conditions are outside, you'll be comfy. 

I used a lot of samples, studio recordings and synth layers to create thick and powerful sounds for the lab action. 

And more thin, organic and ASMR kind of sounds for the climax moments. 

Even if it was intended to be released only on Instagram and other social media platforms - and therefore surely listened through a phone speaker - I made all the sound design with panoramic automations and a wide frequency spectrum. I highly recommend to listen it properly with headphones or good speakers.

Client: Aritzia

Agency & Visuals: estudi-image (NYC)

3D jacket: 3Dressmaker