zelye
herbal tea and raw honey
Zelye is a small family business, established like an opportunity for the owner to preserve
a family history, as in the 1972 their grandfather established the apiary.
a family history, as in the 1972 their grandfather established the apiary.
Zelye values natural, pure products, so they only have real, natural honey production and herbal teas that have grown in ecologically clean place, close to the Homilsha Woods National Nature Park, 40 kilometers from Kharkov in Ukraine. Zelye gives an alternative choice and the opportunity to purchase real, natural honey from the apiary and herbal tea, confirmed by the relevant quality documents.
Logo is based on a brand story. Zelye's business has started with seven inherited hives
and an old house. That is why there are seven graphic elements around typographic logo.
Also logo has two lines: for tea and for honey productions.
and an old house. That is why there are seven graphic elements around typographic logo.
Also logo has two lines: for tea and for honey productions.
Tea" logo contains the flow of herbal blended vines.
"Honey" logo has bees bodies dancing in direction of their queen.
The challenge was to create a system of identity for both directions
and to reduce the costs of packaging by moving all necessary graphics to a sticker.
and to reduce the costs of packaging by moving all necessary graphics to a sticker.
