Water of Life - Spirit of the Highland
The technique of using expressive typography as illustration creates a simple yet rich and engaging limited edition packaging concept for the Glenmorangie Whisky range. It also represents and celebrates it's deep Scottish heritage through the incorporation of Highland Literature and natural colour palettes.
The following typography for the outer label was created through physically printing the phrase, placing it under a controlled body of water and photographing it from above while the type became distorted. The results were then vectorised to digitally capture the fluidity and unlimited range of natures influence.
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