Weekend Friends
Music label and electronic music production, event & festival organizers, vinyl shop.
The brand positions itself as a weekend family. It's more than just a cultural club, organization, studio, disco and etc. . They're about leisure, about the similarity of musical taste, about an inner sense of the world. Peace, Love, Emotion & Good Music. The Weekend Friends are not talking about competition in general. Their project is more like
a social circle and aim to gather creative partners together.
a social circle and aim to gather creative partners together.
— CONCEPT 1 —
A logo design was based on creating a positive character and it's interaction with the font.
It is a depiction of your best friend, who will open your front door with wide "weee" smile and that moment you know that weekends started and you will have a lot of fun together.
It is a depiction of your best friend, who will open your front door with wide "weee" smile and that moment you know that weekends started and you will have a lot of fun together.
Based on main directions the system of icons were created to support main idea.
The calendar — event friend, the sound isolation — music studio friend, the tent —
festival friend and etc.
The calendar — event friend, the sound isolation — music studio friend, the tent —
festival friend and etc.
— CONCEPT 2 —
This logo concept was based on exclusive look of entrance-bracelet made from paper
with well known perforation with which we are all familiar and can relate to it an music event or a festival. This pattern creates main letter "W" on the created logo and gives space for adding a category by color code and text.
with well known perforation with which we are all familiar and can relate to it an music event or a festival. This pattern creates main letter "W" on the created logo and gives space for adding a category by color code and text.
— CONCEPTS —
