Brand Identity
Catherine Capellari
Catherine Capellari is an architect who works in very diverse fields, from the residential to the supermarket area. It was thinking about this that the brand name was established as her personal name, "Catherine Capellari," working with straplines that will help to recognize her work areas: commercial architecture and residential architecture.
The project objective was to develop a visual identity able to transmit the purposes of the brand and the architect's personality at the same time. And this was possible working with the balance between elegance and joy, personality and confidence.
The visual identity created for the Catherine Capellari brand transmits the desired attributes through the principal logo and its variations, typographic family, color palette, and graphic elements. All these components complement each other to strengthen the brand's personality.
Client / Catherine Capellari
Project Type / Brand Identity
Place / Porto Alegre, Brazil
Year / 2021
Project Concept
Through the mapping process, the Tangram was defined as the visual concept for the project. Tangram is a dissection puzzle consisting of seven apartment polygons, called tans, which are put together to form shapes. Besides being a puzzle, which is versatile and flexible, the geometric shapes of the Tangram allow the creation of different layouts, with a language that is fun and also modern.
The color palette chosen for the visual identity complements the concept, bringing bold through contrasting combinations. The colors have great contrast among themselves and can be used in a very free way in the brand applications.
Final Solution
The Icon
The logo and its variations with straplines were developed with a more horizontal layout. Because that the icon creation was so important. The icon here is nothing more than the letter C in the logo typography since this character has such a remarkable design and has a great representation of the brand.
