DANA PENANG 2030
Logo Rationale
The bold typeface is the perfect way to get people’s attention even in crowded places. It translates well even at a glance. In terms of the colour contrast the bright red with black for the font and yellow as a pop of colour to complete the entire logo design. The flower is meant to symbolise love, hope and the unyielding faith of charity that is devoted to helping the needy of Penang. Photos used in the promotional material will be finished with a dual tone or as a monotone finish to tie together the entire visual giving it a cohesive identity and image.