Levi's Branding Campaign
Bold, Never Old
Develop a new campaign for Levi's that is fresh but still maintains the classic style and feel of the original brand. This campaign took inspiration from grunge aesthetics from the 1970's through to the 1990's. 'Bold, Never Old' represents the enduring quality of Levi's jeans to remain a style icon for the ages.
Close-ups of the prospective instagram post.
