Art Direction and creativity for RRSS and digital content
Miniso México and Colombia.
Miniso is a retail store that offers everyday products for a minimalist lifestyle. Simplicity, design, pop culture and good quality are the concepts that we used for develop the brand personality.
We created visual and conceptual content for Instagram, our main platform, Facebook and the website. Besides, the brand used our research and visual identity to generate more engagement at POS and OOH.
