ROVE Hotels has announced it is adding another property to its Dubai portfolio in the La Mer beachfront precinct.
Rove La Mer Beach, a brand-new hotel, opened its doors on the sunny shores of Dubai’s iconic La Mer beachfront, where the surf meets the city.
As an Art Director at eleven777, I was responsible for spearheading the creative direction for the campaign. With a focus on maintaining the brand's youthful and playful style, my role was to develop a fresh and laterally thought-out campaign that would effectively capture the essence of the hotel's unique offering.
To achieve this, we opted to employ somewhat allegorical and quirky key visuals. We wanted to create a compelling visual narrative that would resonate with the target audience and convey the experience of being on the beach while inside a hotel room. This approach aimed to highlight the property's major selling point - its incredible proximity to the water. Considering that Rove La Mer Beach was Rove's first beachside property, we wanted to emphasize this unique feature and build anticipation among potential guests.
Rove La Mer Beach, a brand-new hotel, opened its doors on the sunny shores of Dubai’s iconic La Mer beachfront, where the surf meets the city.
As an Art Director at eleven777, I was responsible for spearheading the creative direction for the campaign. With a focus on maintaining the brand's youthful and playful style, my role was to develop a fresh and laterally thought-out campaign that would effectively capture the essence of the hotel's unique offering.
To achieve this, we opted to employ somewhat allegorical and quirky key visuals. We wanted to create a compelling visual narrative that would resonate with the target audience and convey the experience of being on the beach while inside a hotel room. This approach aimed to highlight the property's major selling point - its incredible proximity to the water. Considering that Rove La Mer Beach was Rove's first beachside property, we wanted to emphasize this unique feature and build anticipation among potential guests.
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