Campaign Fiat 500 new colors.
Back in 2012 I helped develop a couple of options for the campaign advertising the new colors for the Fiat 500.
This paper collage approach was by far my favorite. I remember having a lot of fun playing with the paper and shapes in order to create this universe for the cars. In the end the campaign ends up following a more traditional direction, but is rewarding to look back and see how well this visuals aged.
Client: Fiat Germany
Agency: Leo Burnett Laeufer
Creative Director: Gabriel Mattar
Art Director and Layout: Marcel Günthel
Copyright: Peter Blass
Illustration and Art Direction: Tiago Vaz
