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LEMP Visual Identity

Paper Play
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brand Coffee creative VI visual box design brand identity Packaging packaging design


LEMP

LEMP是Puffy&LeMonde咖啡与甜品的集合品牌，坐标苏州常熟，从本地第一家独立精品咖啡PUFFY FOREST，到LEMONDE 蕾莫法式西点，LEMP的诞生经历了相当充分的准备周期。

“我们贩售咖啡与甜点香气，但不带职人脾气，希望在专业感中加入些幽默感与生活感，享受咖啡与甜点本该就是件轻松、没有太多条条框框的事。”

基于LEMP想要传递的轻松理念，我们尝试用丰富灵动的平面表达和软装来调和空间的冷调，构建如品牌理念一般专业又没有距离感的形象。


brand Coffee creative VI visual box design brand identity Packaging packaging design
LOGO设计从字体着手，干净干练的线条感，极具识别性与包容性。严谨的节奏感，也传递出在闲适空间里力求提供专业服务的态度。

brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design


客户喜欢首尔咖啡馆的活力又不失质感，希望借由平面与软装点缀一些彩色。以橄榄绿作为品牌标准色，局部使用亮橘色点缀，通过配色传达“有机生活”的理念。


brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design
brand Coffee creative VI visual box design brand identity Packaging packaging design

* All design displays are for educational and communication purposes only.


Client:   LEMP
Creative Direction：PaperPlay 
Art Direction：PaperPlay
Design:   PaperPlay
Photography:   PaperPlay 
Time:   2020 


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LEMP Visual Identity
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Paper Play's profile
Chengdu, China

LEMP Visual Identity

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