Misa | Brand Identity and Packaging

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THE CLIENT. ग्राहक.

Misa is born out of the desire to create the most beautiful and calming home fragrances, beginning with scented candles. The products are a gentle call to slow down, enjoy the little pleasures of life and remain positive and blissful. They are handcrafted by perfumers in France and USA.

THE PROBLEM. समस्या.

Misa is a premium scented candle brand from India, which provides the quality and the luxe, but lacked a holistic brand extension or visual language for its target customers.

THE BRIEF. संक्षिप्त विवरण.

Develop a new, potent brand language and packaging suite that reflects Misa’s premium quality, hand-blended products, and minimal appeal to an increasingly sophisticated and design-driven market.

Misa Colors

Misa's color palette embodies its values of classic elegance and mature outlook. The core colors are pastels with a touch of gold to depict contemporary sophistication and luxury.

Accent Colors

An extension of the core colors, the soft accent colors allow Misa's brand identity to show more depth and visual interest. They are used to emphasize, contrast and create a rhythm of colors on multiple mediums.

Misa Pattern

A dainty dandelion, famously called the harbinger of the time of the bloom, adorns the Misa pattern in a way that is both minimal and elegant.

Gift Box

In consonance with Misa's belief in little things making big differences, Misa gift boxes follow a minimal, premium and timeless design style with gold accents to create a lasting impression.

Gift Card

Misa Gift Cards are embellished with flower illustrations, true to its meaning, and enveloped in a warm inviting misty colour.

Communication

With clean lines and ample negative space, Misa's communication is committed to bring attention to the product. It veers away from a busy visual language towards something slower and purposeful, making it relaxing and easy to breeze through.