The FatFace Winter campaign of 2018 aimed to capture the original outdoorsy, family essence of the brand while bringing to light some stylish, contemporary pieces to draw in a younger more trend conscious consumer group. We told a Traditional Christmas story with a seasonal message of ‘Time Well Spent’.

For this season I worked on projects spanning both digital and print, taking the opportunity in a busy season to take on projects which used skills I hadn’t yet practiced or knew would push me.

Improving my digital design skills was a particular focus for the season. I loved learning to design in such different spaces and formats. I was elected by the design manager to design the launch email and corresponding social media for the season which was well received.

I also worked on assets for our website landing pages, blog posts and social media content, leaving the season with a increased rounded knowledge of digital design and artworking.

I worked closely with the digital communication manager and the e-commerce team I ensured my designs were executed to specification i.e. HTML and CSS friendly whilst being responsive enough to be viewed across varied devices.

For direct mail I produced my first roll fold print piece, I enjoyed balancing story with style, and artworked this for print independently. A small achievement but another life long graphic design skill under my belt.