Induo Mask
Graphic design & Web Development
The Client
Induo is an Italian startup born in early 2020 that offers washable cotton masks to counter the spread of Covid-19.
The Objective
The definition of the brand name, the design of the extended visual identity and online and e-commerce website.
The Outcome
The selected name derives from the Latin word 'indŭo', which means to put on or wear, it also means to 'engage in action', just as Induo's main products are in line with the mission of prevention. The word-mark is based on the idea of the wearable mask, the main word-mark representing the mask and the off-set word-mark behind representing the skin.
To ensure simple, autonomous management on the customer's end, Shopify was chosen as the e-commerce platform where customisation of templates, data entries, image uploads are easily editable. The Instagram launch in collaboration with an influencer collected over 3,000 leads.
— Art Director: Pierfilippo Ariano
— Designers: Elisa Cianferoni, Reem Radhi
— Project Management: Niccolò Mamprin
— Project Management: Stefano Lo Chiatto
— Web Developer: Sarah Pinna
Year 2020
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