Lebanon Remixed
Role: Ideation, Community Management, Production
Agency: Leo Burnett Beirut 2018
Credits: Diego De Aristegui, Odile Riachi, Gaelle Feghali, Raphael Jadaa, Andrew Assi, Noura Assaf, Michele Baz, Nayla Baaklini, Afeefeh Abou Chaar, Layane Makhlouf, Yara Basbous, Rawan Badr
Smirnoff teamed up with emerging artists Blu Fiefer and her producer Jana Saleh to produce a song composed entirely from sounds recorded on the streets of Lebanon. Launched with the hashtag #MySoundCounts, the duo remixed Lebanon and elevated Smirnoff's standing in the country's vibrant, young culture.
Smirnoff Women's Day
Following the success of Lebanon Remixed, Smirnoff put the spotlight on one of Beirut's most well-known female bartenders on Women's Day. The video was Smirnoff's most successful to date as many related to its empowering message.
