P for Paint
This was a collaborative branding project with ICI Dulux to imaginatively inquire the meaning of paint as both a product and experience, in order to develop new opportunities which fit to ICI Dulux's brand identity and strategy.
SENSE PAINT!
Paint itself is a dynamic tool, not just static colour. "Sense Paint!" pushes the boundaries of what Paint could become to its furthest potential, no longer confining it to the walls but allowing it to fill the room, awakening the senses through aromatic scent and functional texture. The retail experience was also designed to coherently mirror the dynamic nature of the new product concept.
Experience Video
Design of Store Counters
Catalogue of scents
"TO PAINT IS TO USE ANYTHING OTHER THAN A BRUSH"
Exhibited in the NUS Museum (20 Oct 2012 - 30 Jan 2011).
This communicative piece challenges the conventional notion that a paintbrush is required in order to paint. A common tool often overlooked, it is now thrown into the abyss of inexistence, leaving Paint itself to form the brush.
