At the time, Engen were regarded as the Sunday Times' "Coolest Petroleum Brand" among youth for two years in a row. Inspiration for both pieces came from insight into what kids doodle in their notebooks, and what kids rock on their skateboards. I also tapped into South African slang for the copy. Credit for the amazing art (and indeed art direction) must go to the incredible Mzi Swartbooi.
Engen - Number 1
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Owner

Engen - Number 1

Thank you to the public after Engen won the title of Coolest Brand in the petroleum category.

Published: