Client: ITC (Personal Care Product Business) | Brand: Engage | 2017
ITC Engage was launching a new range of women's perfumes that were inspired by exotic landscapes & ingredients, for which they asked us to create feminine premium packaging.
To meet the brief, we used colours to showcase the ingredients instead of ingredient images, with pastels & gradients keeping the overall feel soft. A geometric floral pattern background further enhanced the feminine feel. The Engage Couple were rendered in gold + variant colour to enhance the premium feeling.