Project:
I was asked to create a campaign to encourage Lane county citizens to continue to wear face coverings in public open spaces such as parks. Lane County Public Health was concerned with the lack of face covering in public areas so we planned out some messaging to start making some changes.
My Process/Challenges: I approached this project by keeping in mind my surrounding environment. Citizens of Eugene/Springfield area are very in touch with nature and I wanted to capture that in a simple and clean way. Making the effort to relate to my audience gives me a higher chance that they will connect with the message.
Outcomes: These images were shared across multiple different social media platforms and we gathered great interaction by our followers.
