Vibra Creative asked us to create the web identity re design for Grupo Farallon.
Grupo Farallon is one of the most important construction and real estate companies in Argentina.
The aim was to bond with the client from a place of empathy and closeness. Unifying the professional factor to communicate safety and reliability, with the human factor to convey feelings of inspiration that go along with the tagline “Projects that inspire your life.”
We developed a modern and approachable identity. Opting for a sans medium typeface and a color palette that generate trust in the client. Whilst using a serif combined with an energetic blue that differentiate the brand from its competition, separating itself from the corporate speeches to generate a peer-to-peer dialogue with the client, more personal and customized.
Grupo Farallon is one of the most important construction and real estate companies in Argentina.
The aim was to bond with the client from a place of empathy and closeness. Unifying the professional factor to communicate safety and reliability, with the human factor to convey feelings of inspiration that go along with the tagline “Projects that inspire your life.”
We developed a modern and approachable identity. Opting for a sans medium typeface and a color palette that generate trust in the client. Whilst using a serif combined with an energetic blue that differentiate the brand from its competition, separating itself from the corporate speeches to generate a peer-to-peer dialogue with the client, more personal and customized.
2020
Client Grupo Farallon / Agency Vibra Creative
Graphic Design & Art Direction Juana Zeta / Male Seward
Graphic Design & Art Direction Juana Zeta / Male Seward
Photography Cuika Agencia
