2020
Wheely New Year/Christmas Present
In 2020 we've designed New Year gifts for Wheely employees. All of them are well-trained and hard working people and that is what we decided to celebrate. The gift was a black or white overshirt in grey carton box. Project managers: Alexandra Rybakova, Dmitry Chinarev. Art direction: Misha Gusev, Roman Bespalov. Overshirts design and production: Bureau XS-S-M-L-XL. Illustration: Ivan Kazukov. Copy: Mark Herring, Anton Borozdin. Silkscreen printing on shirts: Print Mafia. Quality control: Pavel Bocharov, Katya Nenado.
Wheely New Year/Christmas Present
In 2020 we've designed New Year gifts for Wheely employees. All of them are well-trained and hard working people and that is what we decided to celebrate. The gift was a black or white overshirt in grey carton box. Project managers: Alexandra Rybakova, Dmitry Chinarev. Art direction: Misha Gusev, Roman Bespalov. Overshirts design and production: Bureau XS-S-M-L-XL. Illustration: Ivan Kazukov. Copy: Mark Herring, Anton Borozdin. Silkscreen printing on shirts: Print Mafia. Quality control: Pavel Bocharov, Katya Nenado.
The general idea was intended to display employees dedication and professionalism. So the overshirt design was based on the image of a factory clean zone worker outfit.
A print featuring company’s values styled as the precautionary sign was suggested just for the fun of it. It was intended to support the industrial feel of the overshirt design and solve the functional problem of placing size and care instruction of a piece of clothong. Also, COVID-19 precaution signs were in every place you go, so the idea was in line with 2020 vibe.
The packaging design refers to elegance and asceticism. Functionally, we wanted it to sustain delivery from Moscow to Paris and London.
Also, we wanted each package to have a unique label. All shirts are of different size and colour, so the label is necessary to identify the gifts. But we didn't want to share our employees' last names and their preferred colour and size. That's why we generated unique codes for every recipient.
Alexandra Rybakova, Dmitry Chinarev — project management
Misha Gusev — art direction
Roman Bespalov — design
Pavel Bocharov — quality control
Anton Borozdin — copy management
Mark Herring — copy
Ivan Kazukov — illustrations
Bureau XS-S-M-L-XL — overshirts design and production
Print Mafia — silkscreen printing on shirts
Printage — packaging production
