Project Type: Corporate Rebranding
Year: 2020
Region: Romania
Brand Strategist: Ștefana Gabor-Stoica
Brand Copywriter: Ștefana Gabor-Stoica
Brand Designer: Paul Vîrlan
Illustration: Paul Vîrlan
UI Designer: Mihai Trandafirescu
Programmer: Cavel Jan
Rebranding
a⬟story infuse humanity in technology and keeps it there
throughout all their activities.
The company Advantage Software Factory, abbreviated as ASF, was founded in 2000 and in 2020, ASF is renamed a⬟story following a rebranding process that reflects more of what they believe in and how they see the technology world.
New name, same people
The brand name a⬟story is a contracted form of Advantage Software Factory, that was created to represent the company in a more human way. Being an acronym pronounced as two actual words, astory has the potential for creating a distinctive and relatable brand voice.New logo, same people
The logo displays the structure and angularity of a custom-made type and the symbol of human perfection through the geometric form of a pentagon. All as visual representations in a digital world.
The design language follows the idea that the digital world can be reduced to one singular graphic element, the pixel. Here, the pixel has the shape of a pentagon.
The pentagon was replicated to create an entire grid structure for the letters of the name. The custom-made font is inspired by LED panels technology used in the beginnings.
Visual Identity
The visual identity is inspired by the idea of infusing humanity in technology and the constant relation between these two elements.
Typography
Product logo: Capone
Capone, an enterprise debt collection technology, enables collection entities to control, manage and automate the collection processes, delivering a wide range of functionalities and flexibility, with a surprisingly short implementation time.
The solution helps companies to improve the cash flow, while optimizing collection costs.
Iconography
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V R L N was founded in 2018 as an independent design agency with a focus on the unification of thinking and design in branding.
We make it work, we make it pragmatic and personal.
We believe in making sense instead of making a difference and we are collaborating with other people to make things happen.
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www.vrln.studio
