Early days social. The brief at hand was, ostensibly, to launch their new 'Golden Roast' coffee beans using only digital media. We managed to convince them that on social media, it would be more compelling to talk about their entire range of coffee beans, especially seeing as not many people knew of this variety. Bring forth the social experiment! (This was 2011). Idea: Match your friends' personalities with the different types of Starbucks Coffee Beans to a free cup of the brand new Golden Roast at your nearest Starbucks.
Are you mild as a golden park bench, a medium roast turkey or dark as a cup of espresso?
The coffee match-maker that went nationwide.
